Who we are

Jonathan Crowley, Founder

Jonathan is the person behind the brand name; a consultant with more that 12 years of experience working with private, public and not-for-profit organisations.

Play on Purpose represents his beliefs about what works when tackling tough challenges, having led a diverse range of projects of all shapes and sizes, but also who he is as a person.

An engineer and an artist.

A strategist and a creative.

A thinker and a doer.

He leads the delivery of projects, pulling in like-minded experts from his network relevant to the challenge.

Jonathan has delivered projects for a wide variety or organisations. A small sample of them are shown below.

What clients think

“Jonathan is relentless in getting to the bottom of the question set. Expect energy, challenge as well as an extensive toolkit from working across multiple sectors and projects.”

— Anthony Fletcher, CEO, Graze

“I found Jonathan to be the best innovator around. As he expertly navigated us through the building of our integrated annual communication strategy he challenged our thinking and helped us stay ahead of the curve. To any organisation seeking an enthusiastic, forward-thinking consultant: you should jump at the chance to work with him.” 

— Charley Day-Lennon, Individual Giving and Engagement Lead, WaterAid

“From navigating a tricky internal context to synthesising an overwhelming amount of data into a practical new model, Jonathan’s wide range of skills were invaluable.”

— Clare Coatman, Senior Campaigner, TUC

We’ll feel like part of the team

We believe in the importance of building authentic enjoyable relationships, not only because we’re human beings with emotional needs, but because effective collaboration is essential to developing the best solutions.